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Amazon, the leading e-commerce brand of the world, led by Jeff Bezos was first incorporated in Washington in and again in Delaware in For the first time, its website was launched in The brand has continued to see very fast growth and has come a long way since its inception. Apart from being a global e-commerce brand, Amazon is also a leading cloud player and is growing its strengths in the cloud industry.
Competition has kept intensifying in the E-commerce industry and Amazon has retained its customer focus in order to remain competitive. However, the brand has continued to grow its investment into innovation and research to provide the customers a better overall experience.
Memberships have grown faster since the launch of prime and Prime video continues to drive customer attraction and retention. Alexa enabled devices are the best selling across entire Amazon and had brought more good news for the retail giant. In terms of hardware sales too, it was a great year when Amazon sold tens of millions of Echo devices, and Echo Dot and Fire TV Stick with Alexa. For fashion as well as music, Amazon is an attractive destination for millions all around the world.
Tens of millions of paid customers shop for music at Amazon Music. The brand is also growing through acquisitions and continuously investing in technology to change the face of the retail game, dissertation on customer service xl. Amazon is the leading e-commerce brand of the world. The brand has exceeded the million mark in terms of prime memberships globally. It shipped more than 5 billion items with prime globally in Apart from the number of customers, the line of products and variety have also kept rising at Amazon.
Apart from being an e-commerce player, Amazon is also a leading player in the cloud industry. Amazon Web Services is a leading provider of cloud based services. Amazon has maintained a very large customer base of loyal customers. Prime is driving dissertation on customer service xl addition and retention of customers. Prime video is major source of new memberships for Amazon, dissertation on customer service xl.
Other reasons behind the high level of customer loyalty include customer experience, quality of customer service and products as well as investment in technology.
Amazon is a global brand with sellers and buyers from around the globe. There are sellers from every state in United States and different countries listed on Amazon selling their products to a global audience. Amazon sells a very large range of products through its website. The website sells hundreds of millions of unique products. In several categories including fashion and music Amazon has become the most favourite destination for the shoppers. The product range has continued to grow based on the increasing number of third party sellers from all over the world.
Another major strength of the brand is its financial performance. In the recent years, its sales have grown very fast. Even if the operating margins are weak, the brand acquires very large sales resulting in high income. Sales grew by more than 40 Billion dollars in as compared to Its net sales touched Net income in the same period grew from million to million. Amazon has maintained a strong focus on innovation so as to dissertation on customer service xl its consumers with the best experience.
Apart from providing them with a great shopping experience online the brand also invests in AI and other areas in modern technologies so as to retain dissertation on customer service xl competitive advantage. Technology is a major source of competitive advantage for an e-commerce brand in the modern era. However, dissertation on customer service xl, apart from managing a great website, it is also important to provide the customers with a unique experience.
However, not just e-commerce but Amazon also invests in innovation in the cloud business. Operating margins of Amazon have remained weak traditionally. In last quarter ofdissertation on customer service xl, operating margins rose to 3. In past, some of the products made by Amazon did not achieve the kind of success they were expected to. Diversification provides unique opportunities of growth for Amazon. Apart from e-commerce, it is operating in cloud industry.
The brand can diversify into new and related dissertation on customer service xl areas that can afford it faster growth. Forward integration can also be a method to achieve higher growth rate. Apart from developing its own logistics and distribution network, the brand can open physical stores as it opened fulfilment centers to grow faster and to get closer to the customers. Acquisition of new businesses also offers some faster opportunities of growth, dissertation on customer service xl.
Recently Amazon acquired Whole Foods market and another company named Ring that operates in the are of Home Security. Amazon can similarly expand into new areas of business that can help it grow its business and the brand faster. Releasing new products like its Alexa can help the brand achieve faster growth. However, due to intense competition from the likes of Google, the brand would like to remain careful about what products it is trying to build.
Product failures often result in losses. Competition both in Cloud services and e-retail is a major threat for the brand and it has kept intensifying. Apart from eBay and Flipkart, Alibaba is also adding to the intensity of competition. Moreover, there is competition from the physical retail brands that is also causing higher pressure on Amazon, dissertation on customer service xl.
In cloud industry, there is solid competition from Microsoft, Oracle, Salesforce and other leading cloud services brands. Legal and regulatory pressures are also creating major trouble for the big technology brands including Amazon. Especially it is the EU where the environment has kept changing fast and where top technology brands have faced the biggest challenges including large fines.
InAmazon was hit by a fine of million Euros in back taxes, dissertation on customer service xl. A stronger dollar worldwide has also kept affecting the profits of major international and technological brands including Amazon.
Changes in foreign currency exchange rates can also have a potential negative impact on the profits of big businesses like Amazon. For a large part of its dissertation on customer service xlAmazon still depends on the American markets.
Its North America net sales in E-commerce were close to double the net sales of the brand internationally. Inits net sales in North America reached Billion dollars whereas that from the international sales was Amazon must focus on expanding its international business to reduce its dependence on the American markets. Businesses operating in an dissertation on customer service xl environment are subject to several pressures that can be economic, political, social or technological in nature.
These forces are known as PESTEL forces, dissertation on customer service xl. PESTEL is an acronym for political, economic, social, technological, environmental and legal. Moreover, by understanding these forces managers can formulate better strategies that can help them effectively manage their business, markets and customers. A PESTEL analysis of Amazon inc, dissertation on customer service xl. Political forces are of utmost importance in the 21st century.
It is because the role of political forces and government agencies in the context of business has kept growing. Government agencies are now highly aggressive in terms of controlling businesses which is evident from the massive fines EU had made some technology giants pay recently. It is not just for the protection of consumers but some of these moves are just to control the bargaining power of large businesses from rising further, dissertation on customer service xl.
Globally, the political environment can vary from country to country and while some are less open to foreign dissertation on customer service xl investments, the other are more open to it. A business friendly political environment helps international businesses grow whereas in many countries international businesses may face an environment hostile to their growth. Stable political environment offers international businesses more opportunities of growth whereas unstable political environments can hamper business growth by destabilising supply dissertation on customer service xl and distribution networks.
Other types of disturbances also happen due to political chaos or geopolitical threats like terrorism. Amazon is also affected by these factors and around the world trade policies and trade relationships of US also affect sales and growth to some significant extent.
Economic factors are central to the business in an international environment. The importance of economic factors can be understood from the factor that several large businesses of the world had reach the verge of bankruptcy during the economic recession that ended just some years ago.
Economic fluctuations can affect the businesses and their sales and profits to a large extent. High level of economic activity leads to higher level of employment and in turn higher disposable income.
In such situations, people have higher income at their dispense to spend on lifestyle and other items leading to higher sales for e-retail brands like Amazon. In such periods, the retail brands enjoy higher sales and profits, dissertation on customer service xl. Some economies are still wrestling with economic fluctuations but most have emerged from the recession and its fifths.
Overall, the central role of economic factors in the context of international business cannot be denied. Sociocultural factor s too have acquired a major role in the context of business. Not just in terms of business and marketing strategy but they are now seen as playing an important role in customer service and retentions strategies as well.
Amazon has different websites for different markets that cater to the local customers. Sociocultural factors affect marketing strategies since ads that are more suited to the local culture and society are more successful at connecting with the local customers. Technological factors are now more important in the context of international business than ever.
It is because of the growing role of technology in terms of sales, marketing and customer service, dissertation on customer service xl. Technology controls everything from online transactions to marketing and level of customer service. It is why brands need to invest in advanced technology to keep ahead of their competitors and to provide their customers with a distinct experience. Amazon has invested a lot in in its websites and apps and apart from that it also invests in Research and development.
This expenditure has continued to grow every year and is now past 22 Billion dollars. Digital technology and AI are changing the world of marketing and customer service and how brands engage their customers.
Customer Service Education: Chapter 3 - How to Input Data Into the Yukon System
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Mar 24, · Dissertation on Customer Service. Customer service is the one of the most important elements of a business. Poor customer service could cause a business thousands of dollars and also “ it’s credibility.”. Good customer service is what attracts people to a business. Customer service is more than just having a good attitude towards the blogger.comted Reading Time: 5 mins To ensure that Dissertation On Customer Service Xl our customers always get what they need, we offer real-time chat with the expert working on your project, essay or do my homework for me paper. If you have any questions related to the order, do not hesitate to contact your writer through Dissertation On Customer Service Xl a private chat that Absolutely No Plagiarism. guarantees Dissertation On Customer Service Xl that the delivered paper, be it an essay or a dissertation will be % plagiarism-free, double checked and scanned meticulously
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